Take a Kid To The Game.

Oct. 31, 2000

Contact: John Branch Marketing Director 936-468-4334

NACOGDOCHES, Texas -- Area Youngsters will have an opportunity to experience the college game-day atmosphere when Stephen F. Austin State University hosts NCAA Football's annual "Take a Kid to the Game" (TAKG) program, November 4, 2000. Kids, ages 14 and younger, will receive a free ticket with the purchase of a full-priced adult ticket, to watch the SFA Lumberjacks take on Troy State at Homer Bryce Stadium.

SFA is one of 150 schools across the nation that are participating in this campaign focused on attracting more of the nation's youths to college games. The Take a Kid to the Game program is entering its sixth year in the promotion of NCAA Athletics.

"We are very excited to be participating in the NCAA Take a Kid to the Game initiative," said Steve McCarty, athletic director at Stephen F, Austin State University. "Our wish is that all of the young kids in our immediate area will have the opportunity to experience the one-of-a-kind atmosphere that is NCAA Football."

Tickets for this special game, which become available the week-of-the-game, can bee purchased at the SFA ticket office. For more information, contact 468-4334.

Along with the Take a Kid to the Game program, the AFCA and Delta Delta Delta social sorority will be providing free child identification kits to the children entering at both ticket booths. The inkless ID Kit allows parents to take and store their child's fingerprints in their own home. The card remains in the parents' possession. If ever needed, this card will give authorities vital information to assist them in their efforts to locate a missing child. Through our stadium program, the identification kits are distributed at the end of football games as fans exit the stadium.

The Take a Kid to the Game program is one of the national promotions of NCAA Football, the marketing arm of college football. NCAA Football represents a coalition of the National Collegiate Athletic Association, the National Association of Collegiate Directors of Athletics and the Conference Commissioners Association. The website, www.ncaafootball.net , has more information on current initiatives.

TAKG is a grassroots marketing campaign created by Host Communications, Inc. to encourage alumni and fans to take their kids out to stadiums and arenas to experience intercollegiate athletics. Host Communications, Inc., a wholly owned subsidiary of Bull Run Corporation (Nasdaq: BULL), is a sports, lifestyle and affinity group marketing and management company based in Lexington, KY.


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